Business & Creativity, Numbers

Crisis To Crisis

The world had wallowed through one crisis to the next in the past decade. And just when some of us are starting to recover from the financial crisis of 2008, we are savagely plunged into another one – a pandemic, this time – a global health crisis.

Because no one on Earth knows how long this crisis will last, D had decided to pause his eight-year-old, one-man design business when the first lock down was enforced last year. A typical small business needs about ten years to turn around. But heck, try doing that from one crisis to the next!

Taking a pause was a strategic move. Keeping our heads above the water is the smart thing to do. Staying alive is the logic step. Only then do we have a future. A future of plans, actions, results, progress and hope.