Reduction is the least observed of the three R’s of environmentalism (‘reduce, reuse, recycle’) but it’s probably the most important. Reuse and recycling are sensible measures in an over-productive society, but why not neutralise the problem of overproduction at the source? Instead of choosing to act efficiently at the end of a product’s life cycle by reusing or recycling it, we should stop said product from being made in the first place by eliminating consumer demand for it. If the rainforests must be burned and the oceans poisoned to cater for the essentials of human life, then so be it and we’ll call it an inevitable pity; but for that to happen in the name of games consoles, cell phones and chocolate fountains is a wanton and avoidable shame.
~ Robert Wringham, Escape Everything!: Escape from work. Escape from consumerism. Escape from despair.